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Visual Brand Guide

Help Black Cooperative Investment Fund provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Black Cooperative Investment Fund
San Pedro, CA, USA
Black Cooperative Investment Fund
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Black Cooperative Investment Fund
San Pedro, CA, USA

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Cause
Community & economic development
Skills
Graphic design

Posted October 28th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

BCIF needs to build a visual brand guide to help its many consultants stay on brand. What is BCIF's brand? As the new executive director, I can confidently say it is unapologetically Black, global-minded, intentional, and the master key to unlocking wealth for the African American Business owners.

What we have in place
  • We currently have a website and grant submissions, which should make it easy for you to get started. We also have a master trainer in the philanthropic world, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to make an addtional loan of 5K to the Black small business community. Time saved vetting vendors and consultants to figure us out but interviewing staff and research vendors. Provide a month's salary

It is existentially important that we communicate with our vendors fast and clear. We are positioned as a unique resource that can interface with community organizations AND sophisticated innvestments banks. One this that must be consistent. "Unapologiecically, Black."

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Black Cooperative Investment Fund
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Cause
Community & economic development
Posted by
Kaine N
Kaine N.

Executive Director

Our mission

The Black Cooperative Investment Fund (BCIF) is a a 501(c)3, community-based organization rooted in self-help economics that provides microloans to the Black community through pooled dollars and raises awareness about the importance of economic empowerment, equity, and wealth building for the Black community.

Testimonials

Read the Impact Story
All I can say is wow! Gregg is a professional! And a joy to work with. Gregg understood my project and executed with tremendous speed.
Kaine N.
Kaine N.

Executive Director

Visual Brand Guide Project

(No testimonial has been submitted by Gregg)
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