Logo Design & Visual Brand Identity

Help Thomas Jefferson Area Coalition for the Homeless elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Thomas Jefferson Area Coalition for the Homeless
Charlottesville, VA, USA
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Thomas Jefferson Area Coalition for the Homeless
Charlottesville, VA, USA


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Posted October 28th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our organization is changing its name, so we are in need of a new logo. We have an existing logo, but we are hoping for something more simple and refined for our new logo. There are no specific software requirements for this project.

What We Have In Place
  • We currently have a new name and examples of other logos we like, which should make it easy for you to get started. We also have dedicated staff to manage this project, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to dedicate more time and funds to supporting our partner organizations and community as a whole.

Currently, we are making efforts to update our appearance and make our organization more accessible to the community. We have recently changed our name and are also in the process of overhauling our website. We think a new logo that better represents our organization is an important part of this updating process.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Thomas Jefferson Area Coalition for the Homeless
Posted by
Sarah M.

VISTA Member

Our Mission

The Thomas Jefferson Area Coalition for the Homeless (TJACH) aims to make homelessness rare, brief and nonrecurring in our community.

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