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Logo Design & Visual Brand Identity

Help Heart of Courage elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Heart of Courage
Dallas, TX, USA
Heart of Courage
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Heart of Courage
Dallas, TX, USA

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Cause
Human services
Skills
Graphic design

Posted October 27th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Currently we use canva.

What we have in place
  • We currently have a logo, which should make it easy for you to get started. We also have time, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to spend on general operational cost.

We want to create a brand for us so that people know who we are and are marketing materials are consistent.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Heart of Courage
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Causes
Human services Justice & legal services
Posted by
Dania C
Dania C.

Founder/CEO

Our mission

Heart of Courage empowers mothers with children in foster care to unite their families and create a better future for both mother and child. Heart of Courage helps women develop a healthy and positive perspective. We focus on strengthening: Attitudes -To inspire pro-social friendships and strong interpersonal skills, and to instill a sense of hope in the future. Goals - To empower self-sufficiency establishing goals and following through on commitments. Expectations - To expand the perspective of our clients and make them aware of life's possibilities.

Testimonials

Read the Impact Story
Candice is EXTREMELY creative. She helped bring my vison to life and I was in awe of the final product. I highly recommend her. Very easy to work with.
Dania C.
Dania C.

Founder/CEO

Logo Design & Visual Brand Identity Project

I enjoyed working with Dania and The Heart of Courage. It was great brainstorming with Dania and working out the look of the new logo. We were able to finalize the new logo artwork and submit it to the Committee Board for review. Unfortunately the Committee Board did not want to move forward with the new logo but stay with the current logo artwork.
Candice E.
Candice E.

Founder & Creative Director, candidDesigns

The pixel