Email Marketing Copywriting

Help Good Journey Development Foundation engage their community with an email series that gets their message across in a clear and compelling way.
Good Journey Development Foundation
Saint Louis, MO, USA
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Good Journey Development Foundation
Saint Louis, MO, USA

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Posted October 27th

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Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional Details

three emails leading up to GivingTuesday

What We Have In Place
  • We currently have use cases, which should make it easy for you to get started. We also have mailchimp, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to focus on programming

It will help us have a great GivingTuesday campaign.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Good Journey Development Foundation
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Our Mission

The mission of Good Journey Development Foundation (Good Journey) is to support and build sustainable communities and young leaders who take responsibility for the improvement of our communities and who promote cultural understanding that contributes to the betterment of society.

What We Do

Good Journey develops youth leaders and community builders. To accomplish the mission, Good Journey implements holistic programs that demonstrate care for the individual and collective, and include four proven strategies: 1. Develop young people's connections to their identity, culture, and community 2. Recognize youth as community assets and experts 3. Engage youth as community leaders on issues that matter to them and 4. Bring youth and adults together as equal partners. Good Journey programs implemented to accomplish the mission are:
- Our Community Our World for ages 11 to 17, for 9 to 12 months. This program includes community leader interviews and podcast creation, a Youth Community Garden, cultural exchanges and other community service projects.
- Youth Community Organizing & Social Action for Equity for ages 14 to 21, for 9 to 12 months. This program includes mental health and self-healing workshops and community service and organizing.
- Skills 4 Life for ages 8 to 25, with varied timing. This program includes skill and character development leading to reduced recidivism, job readiness and improved community engagement.
- Summer Leadership Academy for ages 9 to 16, for 7 to 8 weeks. This program includes academic achievement, community service, life skills, STEAM, careers and entrepreneurship, and social justice through art.
- Xpress U Thru Art for ages 8 to 25, for 25 sessions. This program includes the combination of therapy and art projects, and improved community engagement.
- Art In Our World for ages 8 to 18, for three weeks. This program includes an African art exhibit with youth as docents, African art, culture and entrepreneurship workshops and community and artist culture and history dialogue.
- LIVE Black Youth Corps for ages 11 to 21, for two years. This project includes youth organizing and advocating for racial equity in youth spaces.