Market Analysis

Help New Community Leadership Foundation gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
New Community Leadership Foundation
San Francisco, CA, USA
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New Community Leadership Foundation
San Francisco, CA, USA

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Posted October 28th

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Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

This is a market analysis for the Hip Hop industry in San Francisco as it relates to rap artists.

What we have in place
  • We currently have a lot of data that we have reseached, which should make it easy for you to get started. We also have two dedicated people to support this analysi, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to maintain our 2 staff positions while give them a tool to support their clients.

COVID devastated the music industry because it significantly reduced concerts and public gatherings, which is how many rap artists were able to make funds.

We currently work with a lot of rap artists who are struggling to find a way to survive and support their art. By creating a market analysis of the Hip Hop industry we can better help rap artists understand the industry and their place in it.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

New Community Leadership Foundation
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Our mission

Our mission is to civically engage Black and other disenfranchised communities through cultural upliftment, bridging social gaps, historic preservation, economic development, personal growth and artistic empowerment.

Testimonials

Words cannot express how amazing and brilliant Darlene is!!! The Market Analysis she created for me was beyond what I could ever imagine. The document she created for us puts us in a powerful position to understand the urban Hip Hop industry and educate up and coming artists on pathways forward. I believe we are in an elite position and a head of the game to have this document in our possession. Thank you so much for everything you put into this project.
Majeid C.
Majeid C.

Executive Director

Market Analysis Project

Thanks to Majeid and Catchafire for giving me an opportunity to work on this fascinating project! I had so much fun and learned so much, it was an honor to be briefly part of the important work the New Community Leadership Foundation does every day. Thank you!
Darlene L.
Darlene L.

Volunteer

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