Back to all projects

Google Ads Set Up

Help Hope's Legacy Equine Rescue, Inc. make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Hope's Legacy Equine Rescue, Inc.
Afton, VA, USA
Hope's Legacy Equine Rescue, Inc.
Unfollow
Log in to follow
Hope's Legacy Equine Rescue, Inc.
Afton, VA, USA

0

Live Projects

10

Matched Projects
10 Followers
Cause
Animals
Skills
Digital marketing Search engine marketing

Posted October 28th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have a Google Ads grant

What we have in place
  • We currently have a Google Ads grant, which should make it easy for you to get started. We also have a dedicated employee to continuing the work once set up, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to help feed and care for more equines!

Our goals for Google Ads are 1) public awareness of our cause, 2) building new donors; 3) alert the public of special events where they can participate with us. All of this helps us continue our mission.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

Hope's Legacy Equine Rescue, Inc.
Unfollow
Causes
Animals Human services
Posted by
Laura P
Laura P.

Director of Development

Our mission

Hope's Legacy is a Virginian nonprofit that rescues, rehabilitates, and adopts out equines to new, loving homes. We take in horses, donkeys, mules and minis of any breed, age or disability from law enforcement seizures and owner surrenders throughout Virginia.

We work with our future horse owner generation teaching proper equine care, through which we hope to prevent future rescue situations.

We promote an understanding of the need for equine rescue through our outreach programs: Books at the Barn, Animal Control Officers open houses, and hosting special groups at our home base, Castle Rock Farm, located in Afton Virginia.

The pixel