Logo Design & Visual Brand Identity

Help Hospitality House Food Pantry elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Hospitality House Food Pantry
Walled Lake, MI, USA
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Hospitality House Food Pantry
Walled Lake, MI, USA

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Posted October 22nd

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a logo, which should make it easy for you to get started. We also have n/a, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to provide more food to the community we serve.

We are currently in the process of a restructuring and aligning the identity of the agency. This would helo us communicate these changes to the public. As well as our logo needs to be updated for the modern times.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Hospitality House Food Pantry
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Our Mission

The mission of Hospitality House is to minimize deprivation in our community by providing food and assistance to those in need, while maintaining the utmost respect for the dignity of the individual.

Hospitality House works to fulfill this mission by operating a food pantry and providing referral services. In addition, Hospitality House also provides advice and aid to pantries in other cities as they work to fight hunger in the greater southeastern Michigan community.

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