Visual Brand Guide

Help The North Shore Synagogue provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
The North Shore Synagogue
Lindfield, Australia
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The North Shore Synagogue
Lindfield, Australia


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Posted October 22nd

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

The North Shore Synagogue in Sydney was founded over 80 years ago, the first synagogue in this part of the city. The synagogue is Modern Orthodox and is called "The Garden Shul" ('shul' is Yiddish for Synagogue) because of its beautiful garden. For this reason, green has been used as the dominant colours in the logo, web, etc. I would like to review this colour scheme and identify if we can come up with a more contemporary and attractive look as well as review the positioning and brand.

What We Have In Place
  • We currently have a logo, website and other information, which should make it easy for you to get started. We also have experience in marketing, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to organise events for members and potential members.

The synagogue has a declining membership and needs to identify means to retain current members and attract new ones. The current look of marketing collateral is dated and it is hoped that more contemporary branding will be more attractive.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

The North Shore Synagogue
Our Mission

The North Shore Synagogue exists to nurture and foster a Modern Orthodox Jewish environment of warmth, care and inspiration for our community, to engage and grow spiritually, intellectually and culturally.

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