Market Analysis

Help The Family Youth Institute gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
The Family Youth Institute
Canton, MI, USA
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The Family Youth Institute
Canton, MI, USA

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9 Followers
Cause
Education

Posted October 21st

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

target audience and positioning research

What We Have In Place
  • We currently have a brief summary of our target audience, which should make it easy for you to get started. We also have Pain points for our target audience, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to Create more Muslim mental health resources for our community

This project will help us create strong branding and really get to know our beneficiaries better to provide them with mental health resources

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

The Family Youth Institute
Unfollow
Cause
Education
Posted by
Amina R.

Communications Specialist

Our Mission

Strengthening and empowering individuals, families, and communities through research and education.

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