Storytelling

Help The Family Youth Institute enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
The Family Youth Institute
Canton, MI, USA
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The Family Youth Institute
Canton, MI, USA

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Posted October 20th

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

A narrative for our annual report including stories from our community members. Ways of highlighting each story and showing the accomplishments of our organizations up until this year.

What we have in place
  • We currently have an goal for the story in our annual report, which should make it easy for you to get started. We also have a survey going out to collect stories from our communities, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to create more educational resources to help bring awareness to Muslim Mental Health

This project is crucial to the relationship we have with our donors. The annual report holds a lot of information they want to see and an opportunity to gain new donors and move donors further along the donor journey.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

The Family Youth Institute
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Our mission

Strengthening and empowering individuals, families, and communities through research and education.

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