Social Media Set Up

Help Grand Canyon Wolf Recovery Project develop an online presence by creating a social media account on the right platform for their needs and teach them how to manage their accounts.
Grand Canyon Wolf Recovery Project
Flagstaff, AZ, USA
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Grand Canyon Wolf Recovery Project
Flagstaff, AZ, USA

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Posted December 7th

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Project details

What we need
  • Setup of professional social media profile(s) consistent with the Organization’s brand messaging in platforms like Facebook, Twitter, Linkedin, Instagram, etc.
  • Training for the Organization’s staff on how to manage social media account(s)
What we have in place
  • Hi! Grand Canyon Wolf Recovery Project is a small non-profit, 1 full time executive director, a part-time outreach coordinator, and a board of directors.

    We have 3 active social media accounts that we post to regularly: FB, IG, Twitter. We are working on setting up our LinkedIn account.
How this will help
This project will save us $2,397 , allowing us to continue providing public educational events, school presentations, and opportunities for people to learn about Mexican wolves in their natural environment.

Since the pandemic started, we have not held public in-person events, therefore we are focusing our education and outreach efforts more on our social media presence. Our goal is to bring Mexican gray wolves back to their historic range in the Grand Canyon Ecoregion. We use social media as an avenue to educate, provide updates on the legal status of Mexican wolves, and encourage citizen participation in public hearings regarding Mexican wolf recovery efforts.

Project plan

P
Prep: Information Gathering & Goal Setting
  • Professional and Volunteer Manager connect to discuss the Organization's goals, target audience, and preferred social media channels (if any)
  • Volunteer Manager shares existing website, marketing messages for branding purposes, branding materials, logo and/or key images
  • Professional and Volunteer Manager agree on the best social media platform(s) to use
1
Milestone 1: Social Media Account Setup
  • Professional establishes social media accounts, completes “About Us” pages, and uploads logo and/or key images
  • Professional links the Organization’s website to the social media accounts (if applicable)
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Social Media Training & Handover
  • Professional trains Volunteer Manager how to manage social media accounts and answers any questions
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About the org

Grand Canyon Wolf Recovery Project
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Posted by
Amy K.

Outreach Coordinator

Our mission

The Grand Canyon Wolf Recovery Project is dedicated to bringing back wolves to help restore ecological health in the Grand Canyon region.

What we do

The Grand Canyon Wolf Recovery Project (GCWRP) is a non-profit organization that works collaboratively with partner organizations to educate and motivate the regional public to support wolf restoration. By creating meaningful opportunities for the public to learn about wolves, experience their habitat first-hand, interact with land managers and engage in public decision-making, we are making positive grassroots change to achieve improved and sustainable habitat conditions for wildlife, specifically wolves. Our goals are to compel leadership within the Grand Canyon National Park, surrounding land management agencies, and the regional community to help lead the way for the return of Mexican gray wolves, the most endangered subspecies of wolf in the world, to a suitable portion of their historic range in Arizona.

Because of the critical ecological role played by wolves, in 2004, concerned citizens and conservation leaders joined forces to form a new grassroots organization, to restore the wolf to its former range. In 2005, we were officially named the Grand Canyon Wolf Recovery Project. Wolves are native to northern Arizona but were eradicated from the region in the early 1900s as part of a wolf extermination program. The Mexican gray wolf is now considered one of the most endangered mammals in North America, with a population of only about 114 individuals in the wild of eastern Arizona and western New Mexico.

With the help of our volunteers, over the last eight years we have held 44 events to build support for wolves, distributed information through tabling at over 65 public forums, and educated over 13,000 people from the U.S. and abroad by tabling at the North and South rims of Grand Canyon National Park and regional events.

Testimonials

Jess offered her personal insight and professional expertise on how to increase engagement from our followers and appeal to a broader audience. She created several social media templates for our organization that we can use to diversify our posts. Thank you Jess for your time and helping us to increase support for the recovery of the endangered Mexican gray wolf!
Amy K.
Amy K.

Outreach Coordinator

Social Media Set Up Project

(No testimonial has been submitted by Jess)
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