Social Media Content Calendar

Help Freedom to Lead get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Freedom to Lead
Cary, NC, USA
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Freedom to Lead
Cary, NC, USA

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Posted October 20th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Need help creating a social media strategy to broaden our reach (e.g. potential donors). If the strategy can also engage and inspire existing supporters, then that is a plus; however, I'm not sure whether this should be a separate strategy.

What we have in place
  • We currently have a database of stories, newsletters, information, which should make it easy for you to get started. We also have an individual on the team who is tech savvy, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to broaden a North American audience, which will allow us to better meet the needs in Africa and India as well as assist us in starting new initiatives in South America, the Pacific Rim, and Middle East

We are a small organization but our ministry has a large footprint (most of Africa and India). In contrast, we have a very small North American audience. Broadening a North American audience will allow us to better meet the needs in Africa and India as well as assist us in starting new initiatives in South America, the Pacific Rim, and Middle East.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Freedom to Lead
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Posted by
John B.

Director of Operations

Our mission

Cultivating competent Christ-centered leaders through story, symbol and song to unleash their potential for impacting local communities with the whole gospel.

What we do

We are fervently committed to raise community leaders and pastors who, freed from unhealthy power-centered leadership norms, lead as Jesus did.

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