Email Marketing System Set Up

Help Norwescap (Northwest New Jersey Community Action … make their email communications more efficient by setting them up with an email marketing software.
Norwescap (Northwest New Jersey Community Action Partnership)
Phillipsburg, NJ, USA
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Norwescap (Northwest New Jersey Community Action Partnership)
Phillipsburg, NJ, USA

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Posted October 20th

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Email Marketing System Set Up

Project Details

What We Need
  • Set up of Organization's account in email marketing software (possible tools include Mailchimp, Constant Contact, Campaign Monitor)
  • Imported contact list into software with guidance on list cleaning & management
Additional Details

We are actually a bit ahead of in that we already have an account established with MailChimp, and we have been actively sending emails. However, we have multiple audiences within MailChimp, some of which need to be combined. I am looking for someone with expertise in MailChimp list management to assist with consolidating some of our key audiences and setting up segments and tags to more effectively target our email communications.

What We Have In Place
  • We currently have an established MailChimp account, which should make it easy for you to get started. We also have the ability to easily export donor data from our CRM, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,640 , allowing us to redirect those dollars to supporting our low-income families through our programs in food, housing, financial empowerment, workforce development, and other services that help them stabilize and thrive

Over the past two years we have been building our capacity to fundraise and to effectively engage and communicate with our donors to help them feel more a part of our work. This project will help us significantly streamline our email system, making it much easier for us to get the right messages in front of the right audiences, and utlimately helping us to raise more funds!

Project Plan

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Prep: Software Selection & List Sharing
  • Professional and Volunteer Manager meet to discuss goals, budget, and needs for email marketing
  • Professional recommends software based on Organization's needs and budget
  • Volunteer Manager shares CSV of contacts with email addresses, first names, last names, and any other relevant information
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Milestone 1: Set Up
  • Professional sets Organization's account up in selected software
  • Professional instructs Volunteer Manager on how to verify Organization's domain so that Volunteer Manager can send communications on behalf of the Organization
  • Professional imports contacts into account
2
Milestone 2: Training
  • Professional trains Volunteer Manager and other relevant staff on how to use the new software set up
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About The Org

Norwescap (Northwest New Jersey Community Action Partnership)
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Our Mission

Norwescap's mission is to strengthen communities by creating opportunities that improve the lives of low-income individuals and families. Our vision is to help build a community that transforms poverty into opportunity. Throughout northwestern New Jersey, we provide a comprehensive array of strategies, programs and services that generally fall into six domains or categories of support: Education; Employment; Financial Empowerment; Health & Nutrition; Housing & Community Development; and Volunteerism & Civic Engagement. Our mission and work positively impacts over 30,000 people each year, helping them move towards a thriving future.

What We Do

At Norwescap, we believe that every person deserves the opportunity to thrive. But for those on the brink of crisis - food insecure, in danger of losing their homes, short on cash, struggling with employment - the journey is long, and the first steps are often the most difficult. Norwescap offers services to address the most pressing needs of individuals and families, as well as "upstream" strategies to help them build stability and resiliency for the future - while strengthening the communities in which they live and work.

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