Google Ads Set Up

Help Joseph & Elizabeth Quansah Foundation make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Joseph & Elizabeth Quansah Foundation
Auburn, AL, USA
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Joseph & Elizabeth Quansah Foundation
Auburn, AL, USA

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Cause
Education

Posted November 19th

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

We have Google Ads grants but our website is no longer popping up on Google Search Engine

What We Have In Place
  • We currently have Google Ads Grants and account, which should make it easy for you to get started. We also have Website and other related information, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to give tuition and housing scholarships to at least 4 excellent but needy Ghanaian students in Ghana.

This is important because our Foundation depends on our website traffic for donation and for prospective Ghanaian college students to have access to our scholarship program

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Joseph & Elizabeth Quansah Foundation
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Cause
Education
Posted by
Dr. Elizabeth Q.

Co-Founder and Co-President

Our Mission

Joseph & Elizabeth Quansah Foundation's mission is to fund intelligent but needy students in Ghana, West Africa.

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