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Google Analytics Set Up & Training

Help Georgia Asylum & Immigration Network track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Georgia Asylum & Immigration Network
Atlanta, GA, USA
Georgia Asylum & Immigration Network
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Georgia Asylum & Immigration Network
Atlanta, GA, USA

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Cause
Justice & legal services
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Data analysis Digital marketing Information technology

Posted October 19th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have necessary online administration accounts, which should make it easy for you to get started. We also have me, a staff member with website editing access, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to track how people are finding GAIN online. We can use this insight in boosting our digital presence on social media and the Internet at-large.

Prior to my work with GAIN, there wasn't consistent tracking of analytics for our website and social media platforms. Since I've joined GAIN, I've been able to track engagement, likes, etc. via individual social platforms. I'm unclear if we actually have a Google Analytics account. Having access to this kind of user data will not only help us identify and deliver content that appeals to our supporters, but also track our digital print across multiple platforms in one place.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Georgia Asylum & Immigration Network
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Causes
Justice & legal services Human services
Posted by
Adewunmi O
Adewunmi O.

Development Manager

Our mission

Georgia Asylum & Immigration Network (GAIN)'s mission is to to provide free immigration legal services to victims of crime and persecution. Our vision is safety, freedom, and opportunity for all.

What we do

Since its inception in 2005, Georgia Asylum & Immigration Network (GAIN) has served Georgia's vulnerable immigrant community with pro bono legal representation.

GAIN attorneys train and mentor volunteer attorneys, screen cases, and offer technical assistance in immigration matters, while taking on a small percentage of our cases, usually with complex needs, through direct representation. Our impact has grown over time as we expanded the Asylum program's successful model of training and mentoring volunteer attorneys to create the Victims of Violence program for victims of human trafficking, domestic violence, sexual assault, and other crimes.

Since 2005, through direct representation and pro bono referrals, GAIN has helped over 6,600 women, men, and children secure immigration status as a result of a prior victimization or fear of persecution.

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