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Google Analytics Reporting

Help Many Languages One Voice set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Many Languages One Voice
Washington, DC, USA
Many Languages One Voice
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Many Languages One Voice
Washington, DC, USA

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Cause
Youth development
Skills
Data analysis Digital marketing

Posted October 19th

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
What we have in place
  • We currently have a Google analytics account with >3 months of data, which should make it easy for you to get started. We also have a two-member Development and Communications team, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to build power among immigrant and refugee communities of color in the District of Columbia

This project will help us better understand how to drive website traffic and donations by analyzing our Google Analytics reports.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Many Languages One Voice
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Causes
Youth development Community & economic development Justice & legal services
Posted by
RW
Rebecca W.

Development Officer

Our mission

Our mission is to foster leadership and provide tools for greater civic participation of immigrants in DC who do not speak English as their primary language in solutions that impact their lives. We mobilize the community to prompt systemic change to meet the goal of language justice in the District. We organize intergenerationally with youth and adults.

Testimonials

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