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Logo Design & Visual Brand Identity

Help Austin Free-Net elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Austin Free-Net
Austin, TX, USA
Austin Free-Net
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Austin Free-Net
Austin, TX, USA

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Education
Skills
Graphic design

Posted January 13th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo we like but wanted updated, which should make it easy for you to get started. We also have a new website, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to continue to provide directly to the community.

We currently do not have any high res images of our logo! We need a refresh of the current logo with (3) or more variations to use across many different platforms.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Austin Free-Net
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Causes
Education Community & economic development Employment services
Posted by
Jess R
Jess R.

Executive Director

Our mission

Austin Free-Net (AFN) provides technology training and access for the community, fostering skills that enable people to succeed in a digital age. Our computer labs and classes are open to all; our focus is on underserved communities. The knowledge we offer helps people obtain jobs, improve their lives, and participate as active citizens.
A nonprofit corporation established in 1995, AFN helps community organizations to launch free Internet access sites for the public. AFN provides technical expertise, services, and equipment to community organizations, to build computer labs that are technologically and economically self-sustaining over time.

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