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Branded Digital Assets

Help Northern Virginia Family Service (NVFS) enhance their digital marketing materials with compelling graphics designed to increase community engagement.
Northern Virginia Family Service (NVFS)
Oakton, VA, USA
Northern Virginia Family Service (NVFS)
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Northern Virginia Family Service (NVFS)
Oakton, VA, USA

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Cause
Human services
Skills
Graphic design

Posted October 19th

Branded Digital Assets

Project details

What we need
  • Up to 3 customized and professionally designed graphic(s)
Additional details

Design virtual backgrounds (for Microsoft Teams, Zoom, etc.) to generate awareness of and interest in specific DEI-related words and their definitions. The purpose is to make the words stand out by increasing visual exposure to them. Intended result is getting more fellow agency employees thinking about these words and incorporating them into their work lives.

What we have in place
  • We currently have the words and their definitions, which should make it easy for you to get started. We also have agency brand samples, context, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to apply limited DEI funds towards unconscious bias training and support.

NVFS expects all employees to contribute to advancing equity, embracing diversity, and promoting inclusion as core agency values. A shared understanding of DEI language and the definition of the words for the agency is a critical starting point, but we are struggling to put these words into active use so they become common knowledge. Since we spend a lot of time in video meetings, eye-catching virtual backgrounds will normalize them internally and show our DEI commitment to external partners.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where graphics will be posted, ideas for copy, and images to include in the graphics (if any)
  • Volunteer Manager and Professional discuss the objective of the graphic, key audiences, and visual branding guidelines
  • Volunteer Manager shares examples of graphics or memes they like with the Professional
1
Milestone 1: Preliminary Design
  • Professional drafts three graphics using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
2
Milestone 2: Graphic Creation
  • Professional provides Volunteer Manager with first draft of graphic
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Final Graphic Delivered
  • Professional delivers final version of the graphics and explains how to upload image(s) to the Organization’s chosen platform(s)
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About the org

Northern Virginia Family Service (NVFS)
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Causes
Human services Community & economic development Housing & homelessness
Posted by
Karen H
Karen H.

Director, Community & Volunteer Engagement

Our mission

To empower individuals and families to improve their quality of life and to promote community cooperation and support in responding to family needs.

What we do

Northern Virginia Family Service's (NVFS) breadth, depth and scope of services offer the resources and support to ensure that everyone in need, at every stage of life, maximizes their potential and fully contributes to a thriving community. We provide the essential building blocks for financial, emotional and physical well-being, serving as leaders and innovators for the Northern Virginia community. Every year, we empower 42,000 individuals to achieve self-sufficiency. With these essential resources, our community is better equipped for future success and engagement among all of our neighbors.

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