Membership Strategy

Help Bialik College develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Bialik College
Melbourne, Australia
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Bialik College
Melbourne, Australia

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Posted October 18th

Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

We have an ageing Foundation Membership base consisting mainly of past parents and grandparents. We are looking for help to develop a strategy to grow our membership base from within our existing parent community.

What We Have In Place
  • We currently have a short term acquisition strategy and comprehensive database, which should make it easy for you to get started. We also have a dedicated resource to help you with this project, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to provide financial assistance to families whose income has been affected by COVID-19 and extended closure of businesses in Melbourne.

Growing our Foundation Membership by engaging current parents will enable us to create a culture of giving (a strategic KPI) and generate a sustainable revenue stream to support the school and our community. The flow-on benefits could also result in improved student retention, opportunities for Board recruitment and increased volunteerism within the parent body.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Bialik College
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Our Mission

Bialik College is a cross-communal Jewish Zionist school, embracing an inclusive approach to Judaism. We are committed to the pursuit of excellence in an enriching, innovative and nurturing environment. We are dedicated to empowering our students with the knowledge, skills, dispositions and values necessary to achieve their potential and to contribute meaningfully to the Jewish, Australian and global communities.

What We Do

A consistently high-achieving school driven by community values.

We believe that no Jewish child should be denied access to a world-class Jewish education at Bialik due to financial hardship. We proudly support more than 26% of our families through our means-tested fee assistance program.

Bialik has been built upon the generosity of our donors. Our Bialik College Foundation (Foundation) is the fundraising arm of our school. We rely on our Foundation to help bring-to-life the visionary projects that will ensure Bialik continues to provide a truly world-class provision

All our students attend one campus in Melbourne, Australia, creating a close-knit community of students from as young as 3 months in the Creche through to 18 years old in Year 12.

Our Values:
Respect, Integrity, Perseverance, Empathy, Responsibility

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