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Market Analysis

Help Media Projects Inc. gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Media Projects Inc.
Dallas, TX, USA
Media Projects Inc.
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Media Projects Inc.
Dallas, TX, USA

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Cause
Arts & culture
Skills
Research Strategy consulting

Posted October 18th

Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

Our film on depression and suicide was recently picked up PBS. We are seeking companies and foundations that would be interested in sponsorship . We need a researcher who is familiar with this typeof work,

What we have in place
  • We currently have The film, and reviews and key words, which should make it easy for you to get started. We also have Suggestions on how to proceed, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to use for outreach for our other films.

This is such an important film. The only way it will reach a wide audience via the PBS network is with sponsorship.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Media Projects Inc.
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Causes
Arts & culture Education Gender equity & justice
Posted by
Cynthia M
Cynthia M.

Producer/Director

Our mission

Since 1978, Media Projects has produced and distributed films that personalize some of the most searing social issues of our time. We also create films that celebrate events and people who indelibly touch our lives.

What we do

Media Projects,Inc., is a non-profit organization that has been producing and distributing documentary films for 40 years. Our films have aired nationwide on PBS and on both commercial and cable television. We distribute these films and videos throughout the United States, Canada and Europe to schools, libraries, museums, churches, social service organizations, youth groups and government agencies. We have won numerous national awards and have been selected for prestigious screenings in the United States and abroad. Several of our films screen daily at museums and at the visitor center of the Women's Rights National Historical Park in Seneca Falls, New York.

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