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Logo Design

Help United Way of Freeborn County elevate their visual identity with a new or refreshed logo.
United Way of Freeborn County
Albert Lea, MN, USA
United Way of Freeborn County
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United Way of Freeborn County
Albert Lea, MN, USA

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Cause
Philanthropy & capacity building
Skills
Graphic design

Posted October 16th

Logo Design

Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

We just confirmed we'll be able to make our holiday light show an annual event. Last year we threw some things together quickly, but would like something more professional going forward. https://www.unitedwayfc.org/giftoflights is the page from last year
Hoping we can get the announcement out the first week of November, which is a short turn around, we know.

What we have in place
  • We currently have a blank slate?, which should make it easy for you to get started. We also have provided the website from last year, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to focus on other aspects of the campaign instead of youtube and DIY which doesn't work the way we want it to anyway.

This year we're adding a component to text to donate---a donation counts as a vote. This will help us raise funds for 10 programs helping those in need in our area.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

United Way of Freeborn County
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Cause
Philanthropy & capacity building
Posted by
EH
Erin H.

Executive Director

Our mission

United people and resources to improve lives.

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