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Search Engine Optimization Audit

Help Givr assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Givr
Charlottesville, VA, USA
Givr
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Givr
Charlottesville, VA, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing Web development

Posted October 14th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have the CEO of a marketing/design firm managing this project, which should make it easy for you to get started. We also have access to our Google Analytics and FB ads data, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to re-invest those savings directly into programs that serve our neighbors experiencing homelessness.

As you know, SEO can be an extremely effective way to attract people who are already looking for ways to give back in their community.

Our program is extremely unique and effective at equipping people with the right tools to engage with their neighbors experiencing homelessness. We are confident that by boosting our SEO performance will be able to increase our impact across the country.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Givr
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Cause
Housing & homelessness
Posted by
Mark F
Mark F.

Mark Ferguson, Executive Director, Co-Founder

Our mission

We are on a mission to change the way we view and engage with our neighbors experiencing homelessness.

Testimonials

Read the Impact Story
MJ is incredible! She is super knowledgeable of SEO and is extremely professional, timely, and responsive. If you are fortunate enough to work with her, don't miss out on the opportunity.
Mark F.
Mark F.

Mark Ferguson, Executive Director, Co-Founder

Search Engine Optimization Audit Project

Mark and the team at Givr at great! I feel very confident that they will build on the work we've done together and see huge benefits. They were super appreciate of the help, responsive, and willing to work around my schedule. Highly recommend volunteering with this organization.
MJ P.
MJ P.

Volunteer

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