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Logo Design & Visual Brand Identity

Help Artspace elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Artspace
Richmond, VA, USA
Artspace
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Artspace
Richmond, VA, USA

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Cause
Arts & culture
Skills
Graphic design

Posted October 14th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are seeking an upgrade to our overall graphical appearance for our website, social media and print products. We specifically need a refreshed logo for uses online where our horizontal logo doesn't fit well into profile images for social media accounts and digital advertising. Also, we are in the process of redesigning our website and we need to set up standards before we can move forward with this project.

What we have in place
  • We currently have our existing logo in several file formats, which should make it easy for you to get started. We also have a general color and font scheme, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to pay for CMS software to improve our website's functionality.

Updating our logo design and visual brand identity will help us make our website more reflective of the professional nature of our gallery and provide a more consistent visual recognition across digital platforms and in print. There are so many other Artspace's out there, so branding is vital to make us stand out of the crowd to help us fulfill our mission to promote the understanding and awareness of contemporary art.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Artspace
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Cause
Arts & culture
Posted by
Dana F
Dana F.

Treasurer

Our mission

Promoting the understanding and awareness of contemporary art

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