Storytelling

Help Helping the Aging, Needy, and Disabled Inc. (HAND) enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Helping the Aging, Needy, and Disabled Inc. (HAND)
Austin, TX, USA
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Helping the Aging, Needy, and Disabled Inc. (HAND)
Austin, TX, USA

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Posted October 13th

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Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

We are looking for new and compelling ways to share the story of the need and importance of in home care for seniors and those who are living with disabilities.

What We Have In Place
  • We currently have several client stories and testimonials, which should make it easy for you to get started. We also have statistical data with regard to services provided, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to We will provide approximately 100 hours of free care to someone in need who is living in poverty and could not otherwise afford the assistance they need.

We have found that in home care is extremely difficult to fundraise for as it doesn't seem to be of value until we have a personal experience that drives the need for these services home. We are hopeful that from this project will be able to produce a new compelling angle or endearing quality that we have been missing.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

Helping the Aging, Needy, and Disabled Inc. (HAND)
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Posted by
Marsha W.

In Home Care Coordinator

Our Mission

To nourish and enrich the lives of the homebound and other people in need through services that promote dignity and independent living.

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