Logo Design & Visual Brand Identity

Help Great Lakes Bay Pride elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Great Lakes Bay Pride
Midland, MI, USA
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Great Lakes Bay Pride
Midland, MI, USA


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Posted October 13th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Great Lakes Bay Pride is launching a new premier fundraising event in March 2022. We need assistance with developing a new logo and visual brand for the event only, while also incorporating relevant design ques from Great Lakes Bay Pride's existing visual brand identity.

What We Have In Place
  • We currently have a visual identity guide for the organization, which should make it easy for you to get started. We also have a committee meeting regularly to coordinate the event, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to continue building capacity in an effort to better serve the LGBTQ+ community in Michigan's Great Lakes Bay Region.

Great Lakes Bay Pride has made incredible strides in the past two years, despite facing many challenges related to the COVID19 pandemic. To this point, the organization has not held a premier fundraising event to support general operations. Dedicated volunteers have come together to launch a new event in 2022 with the goal of meeting this financial need and, in turn, allowing the organization to build capacity to best meet the needs of those we serve.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Great Lakes Bay Pride
Posted by
Scott E.

Executive Director

Our Mission

Provide inclusive sexual orientation and gender identity/expression (SOGIE) education, advocacy, networking, and resources to individuals and organizations in the Great Lakes Bay Region.

What We Do

The Michigan Great Lakes Bay Region LGBTQ+ community is connected through Great Lakes Bay Pride's educational opportunities, advocacy efforts, resource referrals, and vital social connection opportunities including:

*Transgender Support Group: Meets twice monthly, facilitated by volunteers, provides and underwrites crisis counseling referral services at no cost to the individual
*Harmony Diversity Choir: Advocates for inclusion and equality through music; 40+ diverse voices, meets weekly, performs regionally
*Elder Care Resources: Online & printed LGBTQ-friendly service provider guide created in partnership with Region VII Area Agency on Aging and SAGE Metro Detroit
*Tobacco Cessation: Educate, market & provide referrals; #1 killer of LGBTQ people
*Great Lakes Bay Pride Festival & After Party: Largest regional LGBTQ+ public event, serves 3,000+ attendees, 60 vendors, and 20+ sponsors. Includes businesses, service providers, nonprofits, & faith communities to educate, support, and celebrate.
*Great Lakes Bay Pride Awards Banquet: Recognizes LGBTQ+ and ally advocates and providers
*Perceptions Holiday Gala: Gathers community to celebrate the year, educate, and advocate LGBTQ+ issues
*Post-Secondary Education Scholarships: Two scholarships presented annually, based on applications highlighting inclusive essays. All post-secondary education candidates are eligible.
*Educational opportunities: Provided to area school systems and mental health administrators and staff persons as a means toward advocating a change in policies and improve consumer relations.
*Partner Referrals: Provide service need referrals to appropriate service providers, receive referrals from partners to assist LGBTQ+ individuals and their allies [parents, friends, employers, as well as other organizations and agencies requesting LGBTQ+ information and resource materials]

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