Back to all projects

Google Ads Set Up

Help Sourcewise make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Sourcewise
Santa Clara, CA, USA
Sourcewise
Unfollow
Log in to follow
Sourcewise
Santa Clara, CA, USA

2

Live Projects

32

Matched Projects
10 Followers
Cause
Human services
Skills
Digital marketing Search engine marketing

Posted October 12th

Share this project:
Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We are in need of an initial Google AdWord setup and would like the integration between Ads and Analytics

What we have in place
  • We currently have a Google AdWords account, which should make it easy for you to get started. We also have started the process for the Google Ad Grant Award, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to update our referral network to help seniors.

This project is important for seniors to gain visibility and awareness around the support services we provide.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

Sourcewise
Unfollow
Causes
Human services Health & nutrition
Posted by
CS
Chris S.

Director of I&A

Our mission

Our mission is to provide seniors and their caregivers the tools and services they need to effectively navigate their health and life options. Through a comprehensive network of resources, Sourcewise strives to educate, prepare, support, and advocate for all adults, their families, and their caregivers within Santa Clara County.

What we do

We work to coordinate services and support systems for the aging population across a network of state and local organizations in Santa Clara County and help empower seniors and caregivers by providing access to information and resources, and supportive services allowing for personal choices, and continued independence, so they may remain safely in their homes.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Chris)
(No testimonial has been submitted by Ajay)
The pixel