Logo Design & Visual Brand Identity

Help Light of Loving Kindness elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Light of Loving Kindness
Chicago, IL, USA
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Light of Loving Kindness
Chicago, IL, USA

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Posted October 11th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are creating a new program called Paz Mental for the Latino community that helps raise mental health awareness. We are looking to create a logo and brand identity.

What We Have In Place
  • We currently have program information and logo ideas, which should make it easy for you to get started. We also have the coordinator and executive director ready to help, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to provide the self love bootcamp for free to Latino youth

This project is important because will be able to educate and inform Latinos about health and wellness practices related to good mental health and to promote self-care, self-awareness, and self-resiliency. Our goal, as well, is to reduce stigma surrounding mental illness in Latino communities.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Light of Loving Kindness
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Our Mission

Provide access to Holistic Integrative Solutions and Mindfulness-based Interventions. We accomplish this thru workshops, education & training, and resiliency services at free to low cost to communities that are low-income, and/or trauma-affected.

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