Social Media Content Calendar

Help Ladies Empowerment & Action Program get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Ladies Empowerment & Action Program
Miami, FL, USA
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Ladies Empowerment & Action Program
Miami, FL, USA

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Posted October 11th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We are launching a new initiative called the more than project with a new line of merchandise and planning a fashion show that we will need to share via social media with compelling graphics. We will need the calendar to cover instagram and facebook content.

What we have in place
  • We currently have exactly what content needs to be about, which should make it easy for you to get started. We also have access to raw materials to post & post schedule platform, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to continue to provide education, housing & employment to formerly incarcerated women

Our mission is to give formerly incarcerated women the opportunity to gain the skills and confidence they need to transition into their next phase of life. To spread the word about our mission & provide on-going advocacy for formerly incarcerated women, we need to spread awareness about our new project that focuses on changing the dehumanizing language used surrounding formerly incarcerated people. In order to do so, we need to have a compelling social media content.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Ladies Empowerment & Action Program
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Our mission

LEAP empowers incarcerated women to transcend their past and successfully re-enter society by providing transformational education, entrepreneurial training, and mentorship. We serve as a model, voice, and advocate for the power of rehabilitation over retribution.

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