Social Media Content Calendar

Help Empower Missouri get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Empower Missouri
Jefferson City, MO, USA
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Empower Missouri
Jefferson City, MO, USA

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Posted October 7th

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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Twitter, Facebook and Instagram

What we have in place
  • We currently have Social Media Accounts, which should make it easy for you to get started. We also have Social Media Content, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on other communications & marketing strategies to build our coalitions and focus on new ways to expand our the programs within our organization.

This project will help us to expand our reach on social media and gain new followers for our non-profit. We believe that having a better social media strategy and plan will help our audience by more engaged and willing to share our anti-poverty messages across their platforms.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Empower Missouri
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Posted by
Rico B.

Communications Director

Our mission

Mission:

Empower Missouri works to secure basic human needs and equal justice for every person in our state through coalition-building and advocacy.

Vision:

We envision a Missouri in which all people have food, shelter, and justice.

Values:

Adequate nutrition, affordable housing, and equal justice are essential for Missouri's success.

All structural oppressions are recognized, challenged, and dismantled.
Evidence-based public policy is foundational for those who govern.

The lawmaking process is truly accessible to all in our state.

Testimonials

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