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Facebook Ads Set Up

Help Sonoran Glass School promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Sonoran Glass School
Tucson, AZ, USA
Sonoran Glass School
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Sonoran Glass School
Tucson, AZ, USA

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Cause
Arts & culture
Skills
Digital advertising Digital marketing

Posted October 5th

Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

The organization has Facebook and Instagram pages, but needs to have the Business Manager/Ads Manager set up and the pages integrated with our Wordpress website so that we can increase our ability to target audiences and run campaigns.

What we have in place
  • We currently have Facebook and Instagram Pages up and running, which should make it easy for you to get started. We also have a staff member that is social media management proficient, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to better utilize our social media advertising budget to reach more targeted audiences.

Having the Business Manager/Ad Manager setup would allow us to better target audiences using customer lists and increase our effectiveness of online fundraising and awareness campaigns.

Project plan

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Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
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Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Sonoran Glass School
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Causes
Arts & culture Education Youth development
Posted by
Dennis T
Dennis T.

Director of Development & Marketing

Our mission

Sonoran Glass School inspires people of all ages to discover the wonder of glass art.

What we do

Sonoran Glass School teaches students and the general public how to create and appreciate glass as a visual arts medium through educational courses, one-on-one experiences, visiting artist seminars, and community events funded by SGS members and supporters.

The pixel