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Storytelling

Help Design for Change enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Design for Change
Brookline, MA, USA
Design for Change
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Design for Change
Brookline, MA, USA

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Marketing Writing

Posted October 5th

Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

We need support in refining our messaging and building our fundraising collateral to appeal to high net-worth individuals and family foundations. This includes a strong visual story telling peice that can be used on our website and in fundraising material.

What we have in place
  • We currently have a website and a landing page, which should make it easy for you to get started. We also have an old case for support, lots of great video content, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to develop a stronger and easier experience for over taxed educators to easily engage their students in creating social change.

It will provide the WHY and the emotional hook that appeals to more non traditional funders. We believe that by having a compelling story we can tap into the previous experiences of industry experts who want to make an impact in the world. A strong story would also help provide an example of what is possible through our program and the impact children can make in the world.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Design for Change
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Causes
Education Community & economic development Youth development
Posted by
Sanjli G
Sanjli G.

Executive Director

Our mission

We use the power of design thinking to teach kids how to think, and not what to think.

What we do

We use design thinking to engage students in creating social change.

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