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Google Analytics Set Up & Training

Help Agrarian Trust track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Agrarian Trust
Weare, NH, USA
Agrarian Trust
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Agrarian Trust
Weare, NH, USA

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Posted October 4th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

We need to tailor our existing Analytics to our newly launched web site. We need to update our analytics by building new reports, and setting up conversions and goals. Our organization has reached a new phase of development where we are actively fundraising for farmland projects all over the US. Having someone who is comfortable with Analytics & can help us hone in on working target areas would help us reach our goals more efficiently.

What we have in place
  • We currently have Wordpress & Google Analytics already configured, which should make it easy for you to get started. We also have two staff members proficient in Wordpress, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to reach the next level in the deployment of effective marketing campaigns, and ultimately have impact on our mission which is to protect farmland, supporting next generation farmers.

This project will give insight to our communications team in terms of what's working for our audiences. It will enable us to streamline our efforts and put our energy into the strategies that are working, and reduce efforts in areas that are not working or come up with new strategies in those non-producing areas.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Agrarian Trust
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Environment Community & economic development Diversity & inclusion
Posted by
Wendy S
Wendy S.

Operations Director

Our mission

Agrarian Trust's mission is to support land access for next generation farmers.

What we do

We innovate in land ownership and access to transform our relationships to the land and each other, fostering regenerative agriculture and care for the Earth. We build the issue and reframe solutions, collaborating with communities of stakeholders to create the Agrarian Commons in support of the next generation of farmers and ranchers. We work for racial and gender equity as an integral part of our efforts toward environmental and climate justice.

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