Email Marketing System Set Up

Help The Innerwork Center make their email communications more efficient by setting them up with an email marketing software.
The Innerwork Center
Richmond, VA, USA
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The Innerwork Center
Richmond, VA, USA

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Marketing

Posted October 4th

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Project Details

What We Need
  • Set up of Organization's account in email marketing software (possible tools include Mailchimp, Constant Contact, Campaign Monitor)
  • Imported contact list into software with guidance on list cleaning & management
Additional Details

We're currently in Mailchimp and need to clean up our contact list. It is connected to our donor system.

What We Have In Place
  • We currently have Mailchimp, which should make it easy for you to get started. We also have Past email campaigns, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,640 , allowing us to strategize and figure out where to better use dollars connected to mailchimp.

We need to better manage our e-news list and clean up the lists.

Project Plan

0
Prep: Software Selection & List Sharing
  • Professional and Volunteer Manager meet to discuss goals, budget, and needs for email marketing
  • Professional recommends software based on Organization's needs and budget
  • Volunteer Manager shares CSV of contacts with email addresses, first names, last names, and any other relevant information
1
Milestone 1: Set Up
  • Professional sets Organization's account up in selected software
  • Professional instructs Volunteer Manager on how to verify Organization's domain so that Volunteer Manager can send communications on behalf of the Organization
  • Professional imports contacts into account
2
Milestone 2: Training
  • Professional trains Volunteer Manager and other relevant staff on how to use the new software set up
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About The Org

The Innerwork Center
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Posted by
Felisha J.

Community Engagement Manager

Our Mission

Mission

We are a catalyst for well-being through programs that inspire curiosity, cultivate mindfulness, and awaken the spirit.

Vision

We envision an individual and collective human experience rich with compassion, authenticity, and meaning.

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