Back to all projects

Visual Brand Guide

Help All Things Equal provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
All Things Equal
Melbourne, Australia
All Things Equal
Unfollow
Log in to follow
All Things Equal
Melbourne, Australia

0

Live Projects

20

Matched Projects
11 Followers
Cause
Diversity & inclusion
Skills
Graphic design

Posted September 28th

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We're on the hunt for someone eager to support our organisation create a branding deck!

What we have in place
  • We currently have all fonts, logos, icons, colours etc., which should make it easy for you to get started. We also have previous marketing material, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to employ someone with a disability for another 170 hours!

We're a new start-up not-for-profit wanting to develop consistency with all marketing materials. For us to have one document that outlines everything would be a dream!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

All Things Equal
Unfollow
Causes
Diversity & inclusion Education Employment services
Posted by
Bianca S
Bianca S.

General Manager

Our mission

All Things Equal is a fresh take on the typical cafe in Melbourne, providing purposeful employment for people with and without disability in a 'mainstream' work environment.

We believe all people should be able to find a self-sustaining purpose in life, allowing everyone to contribute to society in a meaningful way, and maintain a sustainable income, regardless of having a disability or not.

At All Things Equal, we celebrate people just as they are; this is the very foundation of our vision.

The pixel