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This project was completed on Apr 3, 2022
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Matched with Rike A.
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See the Impact story
Google Ads Campaign Support
Project details
What we need
- Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
- Note: This does not include account set up
Additional details
We would like to accomplish the following:
1) optimize our current Google Ads campaigns;
2) be given a step-by-step walkthrough of how to set-up and manage Google Ads in order to self-manage and optimize our account. (This step-by-step walkthrough can occur over a period of meetings as opposed to one meeting);
3) re-connect our Google Analytics account to MiCreate's website and Google Ads account to accurately measure data;
4) learn how to read and utilize Google Analytics data.
What we have in place
- We currently have a website and a Google Ads Grant award, which should make it easy for you to get started. We also have staff devoted to maintaining our Google Ads account, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to provide better services for our survivor clients
It will allow us to expand our outreach efforts in order to reach more human trafficking survivors in need of our free services.
Project plan
Posted by
Davina U.
Executive Director + Founder
Our mission
MiCreate's mission is to connect entrepreneurial survivors of human trafficking and other human rights violations with high quality legal services in the entertainment and business fields, financial literacy and business resources, and mentorship in a variety of industries.
MiCreate aims to protect the stories of survivors, especially when survivors have made the bold move to use their stories towards advocacy work. MiCreate's mission is to help and support these entrepreneurial survivors so that they can thrive as creatives and artists while effectively growing their advocacy efforts and business endeavors.
What we do
We advocate for individuals who have experienced human rights violations against themselves and their creations. We focus on protecting you and your work while empowering and helping you to own your creativity. We are a "safe house" for the stories of artists, performers, inventors, and creatives.
We specialize in helping artists, creatives, inventors, and performers who have been victims of human trafficking. MiCreate believes that you should be the owner of the work and art you create.
Testimonials
It was wonderful working with Rike. She’s knowledgeable about Google Ads, but we found it even more valuable that she is such an excellent teacher of that knowledge. After just a few sessions, Rike has equipped MiCreate’s small team with the ability to create and modify ads, activate and pause ads as needed, utilize the negative keywords function, and how to read and utilize Google Ad data gathered on Google Analytics. Further, the one or so Ads Rike used to walk us through the process has garnered conversions specific to what we would hope to see in numbers with which we are very happy
(No testimonial has been submitted by Rike)
