Logo Design & Visual Brand Identity

Help Jewish History Museum & Holocaust History Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Jewish History Museum & Holocaust History Center
Tucson, AZ, USA
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Jewish History Museum & Holocaust History Center
Tucson, AZ, USA


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Posted September 27th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We'd like to see concepts for an updated/new logo as we are changing our name.

What We Have In Place
  • We currently have our current style guide and logo, and the name suggestion for our agency.
How This Will Help
This project will save us $4,817 , allowing us to focus on creating resources for continued Holocaust education projects.

This project will clarify to donors and visitors alike that we are one agency--some people perceive us to be two different entities.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Jewish History Museum & Holocaust History Center
Posted by
Michelle B.

Interim Executive Director

Our Mission

The Jewish History Museum preserves the historic Stone Avenue Temple building and the history of the Jewish people of Southern Arizona. Through collection, exhibition, programs and education, the Jewish History Museum with the Holocaust History Center enriches the present and strengthens our community toward a more just and peaceful future.
(in process of updating this Sept 2021)

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