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Logo Design & Visual Brand Identity

Help Tucson Jewish Museum & Holocaust Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Tucson Jewish Museum & Holocaust Center
Tucson, AZ, USA
Tucson Jewish Museum & Holocaust Center
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Tucson Jewish Museum & Holocaust Center
Tucson, AZ, USA

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Graphic design

Posted September 27th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We'd like to see concepts for an updated/new logo as we are changing our name.

What we have in place
  • We currently have our current style guide and logo, and the name suggestion for our agency.
How this will help
This project will save us $3,123 , allowing us to focus on creating resources for continued Holocaust education projects.

This project will clarify to donors and visitors alike that we are one agency--some people perceive us to be two different entities.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Tucson Jewish Museum & Holocaust Center
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Education Arts & culture
Posted by
Lori S
Lori S.

Executive Director

Our mission

The Tucson Jewish Museum and Holocaust Center:
* Educates about the Holocaust and other genocides
* Explores the legacy of Jewish experiences in Southern Arizona
* Preserves the first synagogue built in the Arizona Territory
* Collaborates with Tucson's diverse community to promote human rights

Testimonials

Read the Impact Story
Steven worked really hard on this project--and what's more amazing is that he does this on top of his full-time designer gigs!
Lori S.
Lori S.

Executive Director

Logo Design & Visual Brand Identity Project

Working with Michelle was very cool....Did some pretty tight Logo concepts.
Steven K.
Steven K.

Designer // Creative Direction

The pixel