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Website Copywriting

Help MOTL improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
MOTL
Mildura, Australia
MOTL
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MOTL
Mildura, Australia

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Cause
Education
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Digital marketing Search engine marketing Writing

Posted September 25th

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Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We have completed a Usability Audit as well as an SEO Audit. From that we want to review and rewrite the following pages: Home, About US, Program. Review the others if possible

What we have in place
  • We currently have Usability Audit and SEO Audit, which should make it easy for you to get started. We also have plenty of content, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to subsidise places on the tour for those unable to afford

We provide a great product, but it is not well communicated

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

MOTL
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Causes
Education Civil rights
Posted by
DN
Danny N.

Member Committee of Management

Our mission

March of the Living Australia is a dynamic not for profit organisation dedicated to combating intolerance through an inclusive and immersive educational experience centred on Holocaust memorialisation, social justice and creating a powerful connection to Israel, our community and future generations.

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