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Social Media Content Calendar

Help Groundswell Community Project get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Groundswell Community Project
San Diego, CA, USA
Groundswell Community Project
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Groundswell Community Project
San Diego, CA, USA

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Cause
Gender equity & justice
Skills
Digital marketing Social media

Posted September 24th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We are looking for a professional to help us create content for our #NoPlasticNovember fundraising campaign. During the month of November we run online giveaways generating awareness and action towards ocean plastic pollution. We are in need of a professional to create content for Instagram and Facebook with educational pieces, "how to participate",promoting our weekly challenges, etc. More info here: https://noplasticnovember.funraise.org/

What we have in place
  • We currently have event logo, photos, landing page, which should make it easy for you to get started. We also have emails to sponsors/partners with the language we use, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide a free 8-week Surf Therapy program to 5 womxn in need.

This is the most important fundraising event of the year for us. By helping us to promote this campaign we are able to offer Surf Therapy Scholarships for low income womxn who suffered trauma and abuse.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Groundswell Community Project
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Causes
Gender equity & justice Environment Health & nutrition
Posted by
Carla B
Carla B.

Marketing Manager

Our mission

We are a 501(c)(3) non-profit organization that offers surf therapy for self identifying women overcoming various forms of trauma and it's effects. With our home roots in San Diego, California and branches that extend across the globe, we are a transformational community of surfsisters who provide intersectional, brave, and safe spaces for all self-identifying women to find their unique healing, community, and power in the waves of Mother Ocean.

Testimonials

Read the Impact Story
It was a pleasure working with Shannon, she is very responsive and the quality of delivery was beyond expectation.
Carla B.
Carla B.

Marketing Manager

Social Media Content Calendar Project

(No testimonial has been submitted by Shannon)
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