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Logo Design

Help African Centre for Biodiversity elevate their visual identity with a new or refreshed logo.
African Centre for Biodiversity
Johannesburg, South Africa
African Centre for Biodiversity
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African Centre for Biodiversity
Johannesburg, South Africa

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Graphic design

Posted September 27th

Logo Design

Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

We would like a logo designed for our social media campaign. The campaign is about launching a call for a global week of action against the International Union for the Protection of New Varieties of Plants (UPOV) set to take place on 2 - 8 December 2021. The logo must consist of an element that represents seed. Here is the link to tentative logo options: https://bit.ly/3CSuLho
Here is the link to the Great Seed Robbery, an animation to help you gain a feel of the logo: https://bit.ly/2Zu

What we have in place
  • We currently have an animation video and campaign banner, which should make it easy for you to get started. We also have tentative logo references, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to share and brand the campaign widely on social media, gain recognition and credibilty.

The objective of the campaign is to prevent countries from ratifying UPOV. This project will help us achieve our goal of increasing the reach and recognition of the campaign. A logo will reveal the campaigns' identity. It will invite new members to get engaged in the campaign. The logo will make the campaign distinguishable from other campaigns.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

African Centre for Biodiversity
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Tamara R.

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Our mission

The African Centre for Biodiversity (ACB) is a research and advocacy organisation working towards food sovereignty and agroecology in Africa, with a focus on biosafety, seed systems and agricultural biodiversity. The organisation is committed to dismantling inequalities and resisting corporate-industrial expansion in Africa's food and agriculture systems.

What we do

ACB's three programme areas are Biosafety, genetic modification and second generation GM technologies; Seed sovereignty; and Opposing corporate expansion in African agriculture.

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