Membership Strategy

Help PELUM Zimbabwe develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
PELUM Zimbabwe
Harare, Zimbabwe
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PELUM Zimbabwe
Harare, Zimbabwe

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Posted September 23rd

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Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

A membership strategy document to enable our organisation to be vibrant. We want to better serve our members.

What we have in place
  • We currently have An executive director committed to this project, which should make it easy for you to get started. We also have a membership based network organisation established, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to strengthen PELUM Zimbabwe as part of the agroecology movement-building, deepen the practice of agroecology and amplify voices of smallholder farmers in Zimbabwe

PELUM Zimbabwe is a non-profit network organization that is membership-driven. This project is important because the full participation of members strengthens our organization. We want to grow our membership to create a vibrant network advancing agroecology in Zimbabwe.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

PELUM Zimbabwe
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Our mission

To upscale participatory ecological land use management practices for improved nutrition security, livelihoods, and environmental sustainability.

Testimonials

committed and knowledgeable.
Gertrude P.
Gertrude P.

Country Coordinator

Membership Strategy Project

(No testimonial has been submitted by Lara)
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