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Google Ads Set Up

Help STEP: Student Expedition Program make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
STEP: Student Expedition Program
Tucson, AZ, USA
STEP: Student Expedition Program
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STEP: Student Expedition Program
Tucson, AZ, USA

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Cause
Education
Skills
Digital marketing Search engine marketing

Posted September 22nd

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

STEP has received a Google Ads grant. I need help creating my first ad and navigating "Expert Mode". I would like to link Google Ads to our Google Analytics.

What we have in place
  • STEP's Google Ads Grant is activated and we are ready to start creating ads. Our Google Analytics is also up and running adn ready to be linked to our Google Ads.
How this will help
This project will save us $703 , allowing us to allocate resources towards donor engagement.

We are about to revamp our social media strategy and hope to increase community engagement and donations.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

STEP: Student Expedition Program
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Causes
Education Community & economic development Youth development
Posted by
Jamie L
Jamie L.

Director of Development

Our mission

STEP equips low-income students with the knowledge, confidence, and leadership skills to successfully transition to college and attain a 4-year degree.

Testimonials

Read the Impact Story
Mark once again saved the day! I was happy to have gotten a Google Ads Grant for our nonprofit, but completely unsure how best to implement it. Mark talked me through the basics and helped make sure our Google Ads were up ans running.
Jamie L.
Jamie L.

Director of Development

Google Ads Set Up Project

Was great to work with STEP again! Look forward to any other projects that pop up down the road.
Mark D.
Mark D.

Analyst | Automation | Digital Services | MBA

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