Market Analysis

Help MacDonald Training Center gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
MacDonald Training Center
Tampa, FL, USA
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MacDonald Training Center
Tampa, FL, USA


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Posted September 20th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

e-Quality Recycling is a social enterprise begun in 2015 where businesses & residents of the community donate electronics (working or not) for responsible recycling that includes refurbishment & disassembly. It is an opportunity for people with disabilities to get hands-on training. We adhere to strict environmental & safety standards. We're at a crisis point due to COVID & skyrocket costs of professional accreditation, low price for sale of metals etc. Need advice on how best to move forward.

What We Have In Place
  • We currently have dedicated staff, with the program since inception, which should make it easy for you to get started. We also have lots of background information on past performance, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to provide scholarship assistance for needy students.

eQuality Recycling Solutions has been an amazing opportunity for people with disabilities to get higher level hands on training that leads to living wage jobs. It had a huge financial loss last year, & was never really profitable. After a year of COVID, the organization is at a crossroads as to whether to continue this venture which we all love for its green component. But is this sustainable venture actually sustainable? How should we restructure?

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

MacDonald Training Center
Our Mission

To empower people with disabilities to lead the lives they choose.

What We Do

MacDonald Training Center (MTC) transforms lives through innovations in vocational training, employment pathways, residential supports and life enrichment opportunities.

MacDonald Training Center is a private- 501(c)( 3) non profit, established in 1953 by J. Clifford MacDonald, as one of the first pre-schools in our nation for children with disabilities. A tireless advocate for full inclusion for people with disabilities, Mr. MacDonald received the Presidential Medal of Freedom and served as Chair of the National Committee for Vocational Rehabilitation and Employment. We honor his legacy.


Rebecca provided us with an insightful and comprehensive market analysis. Her report was rich, full of detail, recommendations and tools for moving forward. She was a pleasure to work with and provided all materials in a timely fashion!
Rita Hattab
Rita H.

Director of Development

Market Analysis Project

(No testimonial has been submitted by Rebecca)

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