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Logo Design & Visual Brand Identity

Help Guadalupe Neighborhood Development Corporation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Guadalupe Neighborhood Development Corporation
Austin, TX, USA
Guadalupe Neighborhood Development Corporation
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Guadalupe Neighborhood Development Corporation
Austin, TX, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted September 17th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

This particular project will start with the volunteer creating a style guide for our brand. Looking at our documents and giving guidance on colors, fonts, and font size. The second part would consist of creating template forms from our documents after we reformat them to the agreed upon uniform style. We just need our forms to have textboxes and date boxes rather than entirely editable by different parties.

What we have in place
  • I can provide the current board approved logo and previous styleguides. Examples of the forms we have to give an idea of how they are not uniform or branded the same with different logos, fonts, font size etc. This project would ideally have someone give us Brand Guidelines and suggestions that we then can utilize for the second partof the project. Which is to create forms using our language in pdf forms. Meaning the template form is only edible through text boxes or date boxes or other
How this will help
This project will save us $1,187 , allowing us to invest in the local community we support.

We are growing as an organization and are taking on more affordable housing properties that will help the community. We need our documents to really show how professional and established GNDC is. Much more then they do.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Guadalupe Neighborhood Development Corporation
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Causes
Housing & homelessness Community & economic development
Posted by
JG
Justin G.

Administrative Coordinator

Our mission

GNDC's mission is dedicated to the development and rehabilitation of high quality affordable housing for low to moderate income families. GNDC gives the highest priority to families with generational ties to the target neighborhoods.

Testimonials

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Lyubov S.
Lyubov S.

Squarespace Website Designer, Marketing Designer

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