Visual Brand Guide

Help End Hep C SF, SF Public Health Foundation provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
End Hep C SF, SF Public Health Foundation
San Francisco, CA, USA
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End Hep C SF, SF Public Health Foundation
San Francisco, CA, USA

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Posted September 16th

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Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

I would love a guideline to use so all in the organization that create materials branded for End Hep C SF are aligned.

What we have in place
  • We currently have materials, logos and fonts, which should make it easy for you to get started. We also have openness to suggestion/creative input, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to print new materials for underserved communities, to help them find whatever options would fit them as an individual in order to get tested, treated, and cured.

This is one of those things I have been meaning to do for a long time, but have never found the capacity to do so. Having a visual brand guide will ensure that all materials created on our behalf are easily recognizable as End Hep C SF, reinforcing our message.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

End Hep C SF, SF Public Health Foundation
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Our mission

End Hep C SF envisions a San Francisco where hepatitis C is no longer a public health threat, and hepatitis C related health inequities have been eliminated. Our mission is to support all San Franciscans living with and at risk for hepatitis C to maximize their health and wellness. We achieve this through prevention, education, testing, treatment, and linkage to reduce morbidity and mortality related to hepatitis C. We believe that everyone should have equal access to prevention and care regardless of individual characteristics.

What we do

Provide interventions that are evidence based, and continuously review our progress to determine areas where we need to improve, through the regular collection of and use of local data related to hepatitis C.
Work to end stigma about hepatitis C and people living with hepatitis C.
Maximize the health and wellness of people who use drugs by treating them with respect, ensuring access to appropriate services, and empowering them to reduce harm and make choices to improve their health.
Continue to invest in populations that have frequently been characterized as "difficult to engage," as we realize that these groups often have the greatest unmet need for services and support.

Testimonials

Jane went above and beyond to make sure that she completed the work to both her and my satisfaction. She helped me immensely with a task that I've been meaning to do for a couple of years.
Joanne K.
Joanne K.

Program Coordinator

Visual Brand Guide Project

(No testimonial has been submitted by Jane)
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