Visual Brand Guide

Help Southeastern Michigan Health Association provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Southeastern Michigan Health Association
Detroit, MI, USA
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Southeastern Michigan Health Association
Detroit, MI, USA


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Posted September 16th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

This volunteer will review and provide professional direction and feedback on semha brand guidelines.

What We Have In Place
  • We currently have logo, brand colors and a brand book, which should make it easy for you to get started. We also have the director of communications to work with you, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to not spread ourselves thinner and meet important deadlines to help support staff and resources.

Finalizing the brand guidelines are important to confirm so association moves forward consistently and with credibility.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Southeastern Michigan Health Association
Our Mission

The Southeastern Michigan Health Association (SEMHA) is a nonprofit corporation dedicated to improving community health by providing grant management, fiduciary, research, planning and other services.


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