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Visual Brand Guide

Help Southeastern Michigan Health Association provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Southeastern Michigan Health Association
Detroit, MI, USA
Southeastern Michigan Health Association
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Southeastern Michigan Health Association
Detroit, MI, USA

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Cause
Health & nutrition
Skills
Graphic design

Posted September 16th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

This volunteer will review and provide professional direction and feedback on semha brand guidelines.

What we have in place
  • We currently have logo, brand colors and a brand book, which should make it easy for you to get started. We also have the director of communications to work with you, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to not spread ourselves thinner and meet important deadlines to help support staff and resources.

Finalizing the brand guidelines are important to confirm so association moves forward consistently and with credibility.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Southeastern Michigan Health Association
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Causes
Health & nutrition Employment services Philanthropy & capacity building
Posted by
Mallorie S
Mallorie S.

[email protected]

Our mission

To promote and assist the local health agencies within the Southeastern Michigan area to develop and implement health programs. To operate or conduct activities in other areas related to public health which are determined to be in the best interest of the local health agencies, and to continue our historic role in infectious disease prevention and control.

Testimonials

Read the Impact Story
Aaliyah was great to work with. She was prompt, a great listener, informative and skilled in her area. We collaborated well together and I look forward to receiving her help in the future.
Mallorie S.
Mallorie S.

[email protected]

Visual Brand Guide Project

(No testimonial has been submitted by Aaliyah)
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