Logo Design & Visual Brand Identity

Help Greater East Grand Economic Council elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Greater East Grand Economic Council
Danforth, ME, USA
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Greater East Grand Economic Council
Danforth, ME, USA

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Posted September 16th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Will need to check on this with our website designer

What We Have In Place
  • We currently have a economic development plan; background information, which should make it easy for you to get started. We also have www.eastgrandregion.org was started as a site for the plan, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to develop and print materials for distribution; update the website; advertise as needed

This is a new organization that needs a visual identity in the region and state with businesses, individuals and funding organizations. It is very important that the consultant has lived experience in a remote rural town in the United States, or has worked for other clients in these settings.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Greater East Grand Economic Council
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Our Mission

GEGEC's mission is to advance the economic well-being of the people living in the
greater East Grand region.

Vision: In 2030, the Greater East Grand Region is an economically stable, unified constellation of remote, rural, welcoming communities that collaborate to attract and retain people of all ages to live, work, visit and play.

Strategies: Secure and distribute funds, facilitate collaboration and partnership building, offer professional advice and council to organizations and municipalities; provide financial and technical support for projects designed to increase employment thru entrepreneurism, business succession and development, tourism, and youth development.

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