Logo Design & Visual Brand Identity

Help Mission Bit elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Mission Bit
San Francisco, CA, USA
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Mission Bit
San Francisco, CA, USA

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Posted September 15th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are currently undergoing a website redesign and would like to have a refreshed logo to match. We'd like a logo created on Adobe Illustrator.

What We Have In Place
  • We currently have a branding style guideline doc, which should make it easy for you to get started. We also have a team ready to provide instant feedback, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to use those funds to run a 12-week semester-long coding course virtually for students who have no computer science at their school site.

We hope this logo redesign will assist us in getting to the next level of recognition for the organization. Our last logo was created by a volunteer in 2012 and we want something modern that will interest more people in our work and create credibility.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Mission Bit
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Our Mission

Mission Bit is dedicated to inspiring and empowering students to unlock their full potential. We build professional pathways for under resourced high school youth across the SF Bay Area by making computer science more accessible through our free project-based courses.

What We Do

Mission Bit provides free after-school coding courses, workshops, and summer bootcamps to high school students from underserved and underrepresented communities. We offer our students a field trip to a Bay Area tech company, career and college advising related to the technology field, and an opportunity to showcase their group projects to a large community of supporters during our Demo Day event at the end of the term.

Our program's inclusive community fosters positive relationships between students, their peers, and our experienced classroom leaders. Mission Bit brings like-minded individuals together to form long-lasting meaningful connections and gives students all the tools they need to succeed in the tech industry.

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