Membership Strategy

Help Maine Women's Lobby Education Fund (Formerly Main… develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Maine Women's Lobby Education Fund (Formerly Maine Women's Policy Center)
Augusta, ME, USA
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Maine Women's Lobby Education Fund (Formerly Maine Women's Policy Center)
Augusta, ME, USA


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Posted September 14th

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

Our organization is going back to an informal membership structure. We want to diversify our membership and create a robust community of donors, volunteers, storytellers, and more. But first, we realize we need to cultivate our current people and move into a multi-year project that moves from our existing donors and partners, community members and stakeholders, and then to those wearier about civic engagement and policy.

What We Have In Place
  • We currently have a community of core donors and volunteers, which should make it easy for you to get started. We also have a basic outline of a multi-year plan, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to focus on programs and creating more tools and resources for Mainers to access levers of power, such as help writing an op-ed or help with submitting testimony for a bill.

PURPOSE: To expand our base of stakeholders and supporters for increased sustainability and political power; to create a more informed and engaged community of activists (through more word of mouth and more program opportunities); to ensure our organization more effectively represents the wide range of people in Maine affected by sexism and misogyny.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Maine Women's Lobby Education Fund (Formerly Maine Women's Policy Center)
Posted by
Dania F.

Development and Communications Coordinator

Our Mission

The MWL Education Fund seeks to organize, train, and support women to effectively participate in the policy-making process.


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