Membership Strategy

Help Maine Women's Lobby Education Fund (Formerly Main… develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Maine Women's Lobby Education Fund (Formerly Maine Women's Policy Center)
Augusta, ME, USA
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Maine Women's Lobby Education Fund (Formerly Maine Women's Policy Center)
Augusta, ME, USA

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Posted September 14th

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

Our organization is going back to an informal membership structure. We want to diversify our membership and create a robust community of donors, volunteers, storytellers, and more. But first, we realize we need to cultivate our current people and move into a multi-year project that moves from our existing donors and partners, community members and stakeholders, and then to those wearier about civic engagement and policy.

What We Have In Place
  • We currently have a community of core donors and volunteers, which should make it easy for you to get started. We also have a basic outline of a multi-year plan, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to focus on programs and creating more tools and resources for Mainers to access levers of power, such as help writing an op-ed or help with submitting testimony for a bill.

PURPOSE: To expand our base of stakeholders and supporters for increased sustainability and political power; to create a more informed and engaged community of activists (through more word of mouth and more program opportunities); to ensure our organization more effectively represents the wide range of people in Maine affected by sexism and misogyny.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Maine Women's Lobby Education Fund (Formerly Maine Women's Policy Center)
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Posted by
Dania F.

Development and Communications Coordinator

Our Mission

The MWL Education Fund seeks to organize, train, and support women to effectively participate in the policy-making process.

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