Search Engine Optimization Audit

Help Youth Code Jam assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Youth Code Jam
San Antonio, TX, USA
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Youth Code Jam
San Antonio, TX, USA

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Posted September 14th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What We Have In Place
  • We currently have some baseline analytics, which should make it easy for you to get started. We also have a willing and helpful team, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to increase our outreach and services in Texas to children that wouldn't otherwise find us!

We updated our website this year and have noticed a drastic decrease in traffic and search hits. We're sure this is due to the redesign and lack of optimization. Kids and families need to be able to find us!!!

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Youth Code Jam
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Our Mission

Youth Code Jam makes computer science and coding fun, sociable, and accessible to all.

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